• jordancrahan

Good News Story of the Week - 3/15/2020

Updated: Apr 29, 2020

In the midst of uncertain markets and social disruption, our goal with these entries is to show you the progress that is being made in pursuit of lasting change and a better world. Our aim is to highlight progress, rather than perfection, because any action no matter how small, or by whom, is better than no action at all*.


Companies all over the world have stepped up to take care of their employees and communities in the midst of the ongoing Covid-19 outbreak. Many companies including Microsoft, Amazon, Apple, Google, Facebook, and Twitter pledged to keep paying hourly employees through the work stoppage.

Mark Cuban, who (among other measures he’s taking) announced he would reimburse all team member purchases of coffee and lunch from any independently owned small business across all of his companies.

A number of high-end fashion houses including Dolce & Gabbana, Giorgio Armani, and French luxury group Kering (owners of Gucci and other brands) put their money where their mouths are by donating millions to universities and hospitals on the front lines of the virus.

Indigenous tribes all over the United States also joined the fight by closing their hospitality enterprises, paying their employees during the downtime, donating any perishable foods to local food banks and organizations in need, and even opened medical facilities. While you may not see them in the headlines know that they have stepped up in a huge way to do their part as well.


There are MANY more examples of companies who have stepped up to do the right thing that we simply cannot include them all here. By giving you a small sample we hope to have reignited a bit of your faith in humanity during this challenging time. If you’re looking for companies who have completely botched their coronavirus response so you can spend your hard-earned money elsewhere you can find that article here. Stay home and stay safe!


  • Stay home.

  • Wash your hands.

  • Support small and independent businesses if you are able by ordering take-out, purchasing gift cards, and making donations.

*The exception to this "rule" of ours is that if you are one of the world’s largest polluters we are allowed to appreciate the actions you are taking while being immensely dissatisfied that you aren't doing more. Come on now...

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